You have a big, beautiful idea. This is the app that turns it into a real plan ... it preps your team, runs your workshop at the table, builds your plan, and keeps score for all ninety days.
They drown in them ... too many possibilities, too many "we could also…", and nobody quite sure who's actually doing what. The dream stays a dinner-table conversation for another year.
The Playbook solves one problem: the distance between the idea you keep talking about and the first person who actually pays you. It's the exact process we walk founding teams through in person ... built into an app that sits in the middle of your table and walks you through every step, in plain words.
Pick your core team ... one to five owners, solo counts. Each person opens the app on their own phone and does their own prep: values, honest hours, Working Genius. The app builds your team map on its own.
Around your own table, app in the middle: nine timed conversations ... what you sell first, who it's for, what success looks like, who owns what, what could sink you, and what gets finished first. The app keeps time, asks the follow-ups, and captures every decision.
The app assembles your 12-part plan from what the table decided ... read it together over dinner, export it as a PDF, then freeze it.
The tracker lives in the app and the dashboard counts down your 90 days. The practice run, the weekly meeting timer, the house rules, and a five-question filter for when you're stuck.
Look back honestly, celebrate what worked, and choose your next 90 days.
The full guide: every conversation scripted, every step explained, with true stories from real launches woven through.
The get-ready worksheets and the complete 2-hour agenda ... print it or fill it in on a laptop.
The fill-in-the-blanks plan you complete after the workshop. Twelve short parts. Freeze it and go.
The simple list your team walks once a week so nothing quietly slips. It grades itself.
This process has been run by artists, teachers, retirees, and teenagers ... at the same table. There's no jargon anywhere in it. And when the outside world talks business at you, the built-in plain-words glossary translates: when the banker says "contingency plan," you'll know that's just your plan B.
A family of five ... an artist, a retired teacher, and their kids ... sat down with a big new opportunity and a dozen ideas about what it could become. Two hours later they had one offering, one audience, three honest measures of success, a name on every job, and a dated first month. Three weeks after that, their first practice customers walked through the door. That exact process is what the app walks you through.
Long before this playbook, Rossi Works spent years helping everyday dreamers launch ... writers, musicians, artists, counselors, dog trainers, plant growers, nonprofits. The beliefs haven't changed: an authentic brand outlasts a trendy one, the process should adapt to the person, and the right resources applied to the right dream can change the world.
And much of what a launch needs ... branding, websites, photography, social ... we do in-house. That's what makes Full Service possible.
See the work →The Playbook itself asks every team one framing question: do you have more time than money, or more money than time? Your answer picks your package.
Every package starts with the same app and ends with the same thing: a launched, living plan. All three packages are launching soon.
No. Everything the Playbook asks of you is a plain conversation, a short list, or an honest answer. Artists, teachers, retirees, and teenagers have run this process ... at the same table.
One week of getting ready, one two-hour conversation, two days of writing it down ... then ninety days of living it with a weekly 45-minute meeting. The whole method is built around the time you actually have.
The Playbook is built for one to five owners, so both are home. Two works exactly the same: same workshop, fewer chairs. Solo, everything still applies ... just recruit one honest friend to sit in on the workshop, because deciding alone in your own head is how the forever version sneaks back in.
One, and it's required: the Working Genius quiz (about $25 per person, from The Table Group) that maps how each of you works best. The workshop hands out every job based on that map, so every owner takes it before the session ... budget it like it's part of the price.
No. The app runs in the browser on any phone, tablet, or laptop. Your team code opens your project on every device, and everything everyone types saves to the same table ... start prep on your phone, run the workshop on the iPad, walk the tracker on the laptop.
One venture, start to finish: your team (one to five owners), your prep, your workshops, your plan, and your tracker for that launch ... including running the next-season workshop when your 90 days are up. Starting a genuinely different venture later? That's a new project, and we'll set you up with a new code.
No ... it works for anything that needs to go from "beautiful idea" to "real thing people show up for": community projects, ministries, nonprofits, family ventures. Swap "customer" for whoever you serve.
The book anticipates the common stalls ... split founders, falling behind in week three, someone not pulling their weight ... and every copy includes a 15-minute advisory call with us. And if you'd rather have a guide in the room from the start, that's exactly what the Facilitator package is for.
Two 45-minute prep sessions before your workshop (so values, facts, and the team map arrive ready), your 2–3 hour workshop run by us at your table, your written plan reviewed together, and three 45-minute check-ins at day 30, 60, and 90. $4,999 plus travel.
Teams with more money than time. You get everything in Facilitator, and we help you build the team of advisors and helpers that brings the idea to life ... the legal, insurance, books, and marketing people your plan calls for. Priced by scope, after a conversation.
Fifteen minutes on the phone sorts it out. Tell us where your idea stands and what you have more of ... time or money ... and we'll point you at the right package, even if that's the $499 one. No pitch theater.
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